Meta-Service Design: Designing a Way for Design to Survive in a Toxic Organizational Enviroment.
“Market shockwaves are all around. The exchange place has never been so liquid and vulnerable. In this scenario, intuition gains momentum when compared to the sciences because everybody knows that to act instantly one needs to learn how to let instincts take over.”
“As organizations realize that Design is the new competitive advantage, it becomes clearer to them that it cannot be completely externalized. Recently the acquisition of Fjord by Accenture is a good example of this. Every organization that completely externalizes Design, outsources its soul.”